Hi! Remember me? I am Qieth, and I used to run a moonkin blog here. These days, this blog seems like a graveyard, but I’ve been thinking about getting back to blogging. Of course, these days my focus have moved from writing blog posts to recording videos for Youtube.
When I ran the blog, I was quite obsessed with statistics for views, referals, time spent on the site and the like. And it’s no surprise that this is a major source of motivation to continue doing what I do. After all, anyone posting anything on the internet does this with the intent of having it seen. Preferrably by a lot of people.
Now, Youtube is an odd sort. There are some of the very big channels that post relatively few videos, who gets massive amounts of views. And there are small channels that post way too much content to ever be seen. Of course, over saturating your channel with crappy videos isn’t excactly going to put you on the front page.
As an LPer, I post at least a video a day, which is fine for the kind of content I do. With some series running up to 30-50 episodes, it translates into 1-2 months of solid uploading, and if I slacked on that, it would take even longer to finish a series. Viewers might lose interest in the content, or at best they would get lost in the storyline.
I’ve been trying to wrap my head around how to approach my Youtube statistics. There are three factors with hard numbers that one could look at: Subscribers, comments and views.
Most people, especially the small channels I suppose, focus a lot on subscribers. There are all these sub4sub channels with no real content or personality, and these box4box dudes that aren’t really getting their moneys worth, because none of them are getting any traffic anyways.
Comments gives a bit better representation of your traffic and a good insight in your viewers thoughts and feedback. Unfortunately, very few viewers actually choose to comment on a video, so it is in no way any sort of measure of success.
In my book, the figure that really counts are views. These are the people who are, in one way or the other, choosing to watch your content for any period of time. Some are the die hard fans, some just happened to click a related video, and some find your videos because they were looking for that kind of content and your video might result in them checking out your other stuff.
Until now, I used to evaluate my videos based on how many views they got after the first 24 hours. I simply assumed that after 24 hours, my videos was probably pushed away from peoples subscription boxes, and I would upload the next episode anyways. I had sort of accepted that I would get around 10% of my subscribers worth of views on my videos after a day or so. But then one day, just a couple of days ago, I was fooling around with Youtube’s Insight tool, and while new videos were getting 2-300 views, it turns out that my entire channel, all 400+ videos, were accumulating over 80.000 views.
What? WHAT? Where the hell does 80.000 views come from all of a sudden? Sure, I looked back a couple of days, and some of the videos from a couple of days ago may have reached 4-500 views, but that did not in any way account for 80.000 video views. As I looked deeper into the statistics, I realise that a lot of the views are coming on old, completed LPs. Obviously, one of the biggest magnets for views are coming from the Portal 2 videos – my first Portal 2 video is at the top of page 1 if you search for “Let’s Play Portal 2″. But even looking back at other series – Alice, Amnesia and so forth, they are pulling in quite a lot of views still. Enough, apparently, to mount up to over 80.000 views per month.
As a blogger, I was very proud of my site getting some 30.000 views per month during its peak. I thought that was immensely well considering its short lifespan of 1½ years and the relatively small community of moonkin players out there. Getting 80.000 video views per month on Youtube trumps that more than twice, but there is a lot more work time put into making the content. After all, there’s a huge difference between typing for 30 minutes and running a spell-check, and recording for an hour, editing and cutting for half an hour and then leaving the computer to render for another four hours.
I expect views to fall as Portal becomes less attractive, and I expect them to rise as new games spring to life. Such is the nature of the internet. I am still a bit puzzled at how I am coming up at the top on certain Youtube searched – that might just be good SEO, or it could be the beginning of becoming search engine friendly. If more people are finding good content on my channel, I’ll move up on searches, even as partners and 100.000k subscriber channels are doing the same. Quality over quantity, I suppose
Still, I’ve been doing LPs for just about 10 months. It’s quite a nice start so far





